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Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
The core of this course revolves around marketing planning and strategic decision making. It builds upon the marketing principles reviewed in MKTG100 and delves deeper into key emerging topics in the marketing environment. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes. Students will learn to work as part of a team to develop and present marketing cases and their own marketing plan in a simulated “Dragons Den” format at the end of the course.Relationship to other coursesRequired for MKTG major.
It is anticipated that students who successfully complete this course will:Have an understanding of fundamental marketing management concepts and theories and be able to apply them to diverse organisational and market situationsApply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies;Have enhanced their report writing skills on a topic relevant to marketing decision making using an appropriate structure, correct spelling, correct grammar and correct referencingHave enhanced their team working skills by effectively presenting group projects to a clientHave improved their analytical thinking and problem-solving skills to address specific Marketing Management problemsBCom Learning GoalsThe broad goals for the BCom and the ways in which this course addresses these: Goal 1: Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of Commerce.In the group project reports and group presentations students demonstrate their applied knowledge of marketing.Goal 2: Graduates are able to use analytical thinking and problem-solving skills to address specific problems.The group assignments require students to address specific situations in which they present at topic after analysing core areas and the ways that these shape and influence marketing.Goal 3: Graduates can understand issues from a range of ethical, global and multicultural perspectives.The course content includes ethical and global / cultural issues and these are also part of the assignments.Goal 4: Graduates are able to communicate effectively both orally and in written form.The group assignments require the use of both written and oral skills in addressing a marketing problem as well as creating a marketing plan in report and presentation format.
(1) MKTG100; and (2) ECON104; and (3) MSCI110 or STAT101; and (4) A further 15 points in MGMT or MSCI RP: MKTG202
MGMT210
MKTG202
Joerg Finsterwalder
The various pieces of assessment may be scaled to determine a final grade and 50% should not be regarded as a pass mark.
Marshall, Greg W. , Johnston, Mark W; Marketing management ; McGraw-Hill Irwin, 2010.
Additional Resources
MKTG201S2 2014 Course Outline LEARN
Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $709.00
International fee $3,063.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .