MKTG201

Marketing Management

15 points

Occurrences

Description

Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.

Prerequisites

(1) MKTG100; and (2) ECON104; and (3) MSCI110 or STAT101; and (4) A further 15 points in MGMT or MSCI RP: MKTG202

Restrictions

MGMT210

Equivalent Courses

MGMT210

Recommended Preparation