MKTG204-11SU1 (C) Summer Jan 2011 start

Consumer Behaviour

15 points

Details:
Start Date: Monday, 3 January 2011
End Date: Sunday, 13 February 2011
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 16 January 2011
  • Without academic penalty (including no fee refund): Sunday, 30 January 2011

Description

The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty.

This will provide insights into product, pricing, retail, advertising, and communication strategies.
You are expected to take responsibility for your own learning by using the resources provided, especially reading the relevant sections of the text before lectures. Lectures will not necessarily cover all of the material within the text, and the lectures will not be limited to the text material.

Prerequisites

Any 30 points in ECON, MGMT, MKTG, MSCI, PSYC, SOCI or other social science approved by Head of Department of Management.

Restrictions

MGMT204

Equivalent Courses

MGMT204

Course Coordinator / Lecturer

Tony Garry

Assessment

Assessment Due Date Percentage  Description
Test 17 Jan 2011 33% Test
Written Assessment 28 Jan 2011 33% Written Assessment
Final Examination 34% Final Examination


Grading
Marks for the tests may be scaled before a final grade is determined. You should not necessarily regard 50% as a pass mark.

Marks will be posted on the Management Department noticeboard on level three of the Commerce Building as soon as possible after the test is given. Tests are not returned. Information from the Department of Management document concerning grading.

“In some courses the marks for each assessment may be scaled to ensure a fair translation between marks and grades. In these courses, for each assessment the class raw mark percentages are standardised to a given mean and standard deviation.”

As marks may be scaled at the end of the semester, there is no set pass mark for each individual item of assessment. A passing mark will depend on your overall performance on all items of assessment compared with other members of the class.

Textbooks / Resources

Required Texts

Quester, Pascale G. , Hawkins, Del I., Pettigrew, Simone; Consumer behaviour : implications for marketing strategy ; 6th ed; McGraw-Hill Education, 2011.

Notes

Course Resources
The lectures are not videotaped. However, outlines of the PowerPoint presentations used in the lectures will be available on Learn (with the possible exception of any guest lectures). If you miss a class, you are responsible for obtaining the missed information from a classmate. I am unable to give out my personal lecture notes, so do not ask.

All announcements relevant to the course may be found on the  Learn website.

Departmental Academic Policies
If you require a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 32 of the Enrolment Handbook 2011 (also in UC Calendar under “General Course and Examination Regulations”).

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Coversheets - Group and Individual

Indicative Fees

Domestic fee $630.00

International fee $2,775.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG204 Occurrences