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The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty.
The objectives of the course are:1. To gain an understanding of the concepts and theories underlying consumer behaviour;2. To gain an understanding of how consumers make decisions;3. To understand the impact of individual influences (motivation, perception, learning, attitudes, lifestyles) on consumer behaviour and decisions;4. To understand the impact of group, social, and cultural influences on consumer behaviour and decisions;5. To understand the implications of consumer behaviour for product, promotion, pricing, and distribution strategies;6. To develop critical thinking and problem-solving skills through collecting relevant information and developing generalized conclusions about the behaviour of consumers.
Any 30 points in ECON, MGMT, MKTG, MSCI, PSYC, SOCI or other social science approved by Head of Department of Management.
MGMT204
Girish Prayag
Heather Philip and Paula Arbouw
Heather Philip (Weeks 1-6)Room: Kirkwood Village KB01Paula Arbouw (Weeks 7-12)Room: Kirkwood Village KB01
Written Assignment One (25%)Details of this assignment will be posted on LEARN2 and discussed in class. It is due by 4pm on Friday 16th August.Written Assignment Two (25%)Details of this assignment will be posted on LEARN2 and discussed in class. It is due by 4pm on Friday 11th October. Final Exam (50%)The final exam will be 3 hours long (closed book). The exam will require students to demonstrate their knowledge of the concepts discussed throughout the course. A pass in the final exam is required in order to pass the course. Exam details to be advised.
Quester, Pascale G. , Hawkins, Del I., Pettigrew, Simone; Consumer behaviour : implications for marketing strategy ; 6th ed; McGraw-Hill Education, 2011 (All assignments and announcements will be published during the semester via Learn2. Make sure to check Learn2 regularly).
NOTE: Relationship between lecture notes and textbookNot all of the textbook material will be covered in lectures, and lectures are not limited to what is covered in the textbook. The student is responsible for all assigned readings as well as all material presented in lecture. Therefore attending every lecture is very important, as is reading the assigned material prior to lecture (as outlined in the lecture schedule).The lectures are not videotaped. However, outlines of the PowerPoint presentations used in the lectures will be available on LEARN2 (with the possible exception of any guest lectures). If you miss a class, you are responsible for obtaining the missed information from a classmate.
MKTG204S2 Course Outline LEARN2
Course ResourcesThe lectures are not videotaped. However, outlines of the PowerPoint presentations used in the lectures will be available on Learn (with the possible exception of any guest lectures). If you miss a class, you are responsible for obtaining the missed information from a classmate. I am unable to give out my personal lecture notes, so do not ask.All announcements relevant to the course may be found on the Learn website.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $682.00
International fee $3,000.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .