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The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty.
The purpose of this course is to focus on why and how consumers make specific decisions and behave in certain ways – what motivates them, what captures their attention, and what retains their loyalty? This will provide insights into product, pricing, retail, advertising, and communication strategies.You are expected to take responsibility for your own learning by using the resources provided, especially reading the relevant sections of the text before lectures. Lectures will not necessarily cover all of the material within the text, and the lectures will not be limited to the text material.
Any 30 points in ECON, MGMT, MKTG, MSCI, PSYC, SOCI or other social science approved by Head of Department of Management.
MGMT204
Paul Ballantine
Paula Arbouw and Ahmed Aziz
In-course Tests (35% each)Test 1: Friday 18th JanuaryTest 2: Monday 4th FebruaryInstructions for the two hour term tests will be given in class.Please Note: This test will be undertaken in examination conditions. That is: Only 2B pencils, eraser, pen, student ID card and water bottle will be allowed on the desk during the test. NO books, notes, pencil cases, mobile phones, calculators or dictionaries. You MUST bring your ID card, and your own writing utensils.Do NOT forget to bring your student ID card.Failure to produce an ID card at the time of the test will lead to results being withheld for that assessment item. Continued failure to produce the ID card and sign a declaration in the presence of the course coordinator will lead to zero marks being assigned for that assessment item.Written Assignment (30%)Please read the assignment brief handed out in the appropriate lecture for more information on the written assignment.NOTE: Relationship between lecture notes and textbookNot all of the textbook material will be covered in lectures, and lectures are not limited to what is covered in the textbook. The student is responsible for all assigned readings as well as all material presented in lecture. Therefore attending every lecture is very important, as is reading the assigned material prior to lecture (as outlined in the lecture schedule).Marks and GradesMarks will be posted on Learn as soon as possible after the test is given. Tests are not returned. Information from the Department of Management document concerning grading is available at: http://www.mang.canterbury.ac.nz/docs/acad_writing/standardmark.doc.“In some courses the marks for each assessment may be scaled to ensure a fair translation between marks and grades. In these courses, for each assessment the class raw mark percentages are standardised to a given mean and standard deviation.”As marks may be scaled at the end of the semester, there is no set pass mark for each individual item of assessment. A passing mark will depend on your overall performance on all items of assessment compared with other members of the class. You should not necessarily regard 50% as a pass mark.
Quester, Pascale G. , Hawkins, Del I., Pettigrew, Simone; Consumer behaviour : implications for marketing strategy ; 6th ed; McGraw-Hill Education, 2011.
LEARN
Course ResourcesThe lectures are not videotaped. However, outlines of the PowerPoint presentations used in the lectures will be available on Learn (with the possible exception of any guest lectures). If you miss a class, you are responsible for obtaining the missed information from a classmate. I am unable to give out my personal lecture notes, so do not ask.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $682.00
International fee $3,000.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .