MKTG204-23S2 (C) Semester Two 2023

Consumer Behaviour

15 points

Details:
Start Date: Monday, 17 July 2023
End Date: Sunday, 12 November 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 30 July 2023
  • Without academic penalty (including no fee refund): Sunday, 1 October 2023

Description

The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty.

Workload
The estimated workload breakdown for MKTG204S2 is:
Lectures 24
Individual Assignment 30
Group Assignment 30
Exam Preparation 40
Lecture Preparation 26
Total 150 hours

Learning Outcomes

  • The objectives of the course are:
  • To gain an understanding of how consumers make decisions.
  • To explain the impact of individual influences (motivation, perception, learning, attitudes, lifestyles) on consumer behaviour and decisions.
  • To explain the impact of group, social, and cultural influences on consumer behaviour and decisions.
  • To reflect on consumer behaviour theories and its implications on product, promotion, pricing, and distribution strategies.
  • To critically evaluate a consumption situation and apply solutions and recommendations for improvement
  • To critically reflect on consumption and its effect on the social and natural environment

    BCom Learning Objectives
  • Students have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.
  • Students have a broad understanding of the key domains of commerce.
  • Students will develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
  • Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Biculturally competent and confident

      Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Prerequisites

(1) MKTG100 or COMS104; and (2) A further 45 points.

Restrictions

MGMT204

Equivalent Courses

MGMT204

Timetable 2023

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 08:00 - 10:00 A1 Lecture Theatre 17 Jul - 27 Aug
11 Sep - 22 Oct

Timetable Note

Lectures for MKTG204-23S2 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Joya Kemper

Assessment

Assessment Due Date Percentage  Description
Individual Assignment 30% Individual Assignment
Group Assignment 30% Group Assignment
Final Examination 40% Final Examination


The ‘45% rule’ does not apply to this course. That is, student does not need to reach 45% weighted average across invigilated assessments. Please refer to https://learn.canterbury.ac.nz/course/view.php?id=7744 for further information.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Required Texts

Solomon, Michael R. , Russell-Bennett, Rebekah, Previte, Josephine; Consumer behaviour : buying, having, being ; 4th edition, [Australian edition]; Pearson Australia, 2019.

Note: this is the Australasian edition.

Note: Please make sure if you are using the library’s e-book that you close the textbook on your browser once you are done, otherwise other students cannot access the book.
You can purchase the book as a softcopy (RRP$136.48), the e-book ($71.99) or the e-book (180 days loan) $50
Softcopy can be purchased from the UC Bookshop
E-book: https://www.pearson.com/store/p/consumer-behaviour-buying-having-being-ebook/GPROG_A103000205613_learnernz-availability/9781488615757
E-book 180 day loan: https://www.pearson.com/store/p/consumer-behaviour-buying-having-being-ebook---180-day-rental/GPROG_A103000216477_learnernz-availability/9781488664960
The library also has softcopy textbooks on loan as well as an online e-book (limited to 9 students viewing at any one time).

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $868.00

International fee $4,075.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG204 Occurrences

  • MKTG204-23S2 (C) Semester Two 2023