MKTG230-22S2 (C) Semester Two 2022

Business, Society and the Environment

15 points

Details:
Start Date: Monday, 18 July 2022
End Date: Sunday, 13 November 2022
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 31 July 2022
  • Without academic penalty (including no fee refund): Sunday, 2 October 2022

Description

This course is a general introduction to the changing responsibilities of business to society and the environment. This course is designed to 1) help you to understand current perspectives on the impact of business on climate change globalisation, and consumerism, and, 2) to help you analyse and develop ways in which business organisations respond ethically to the needs of society and the environment. Each of the topics is addressed at a global, national and organisational level.

This is a blended learning course and as such has some face-to-face lectures, with some online only classes to give you more flexibility. This course taps into various disciplines with the aim of creating not only a holistic overview that more accurately reflects the kaleidoscopic nature of sustainability within the context of business, but also combines insights from different disciplines in order to suggest concrete practical and viable solutions to environmental and social problems we are facing. This course allows you to get a taste of these disciplines and to learn what you can do in your own career to address the challenges of reconciling business with environmental sustainability. The course is designed in a way that it provides a brief overview of the roles that business, globalization, consumerism and environmentalism play in today’s world, with particular focus on sustainability.  

Relationship to Other Courses
This course is a required course for students majoring in Human Resource Management (HRM) or the Science Sustainability Endorsement. It builds a foundation for MGMT333, Managing Corporate Responsibility.

Workload
The estimated workload breakdown for MGMT-MKTG230 is:
Lectures 24
Assignments 62
Exam Preparation 30
Lecture Preparation 34
Total 150 hours

Learning Outcomes

  • The objectives of the course are:
  • Identify and discuss forces that shape business activities and vice-versa. In particular, the environment, consumerism and globalisation.
  • Identify and discuss conflicting ideologies of the social and environmental responsibilities of business and how these affect business practices.
  • Identify useful and successful practices for responding to the needs of society and the environment.
  • Evaluate such practices in relation to a sample of New Zealand companies.

    Learning Objectives, BCom
  • Students have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.
  • Students have a broad understanding of the key domains of commerce.
  • Students will develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
  • Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Biculturally competent and confident

      Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Prerequisites

Any 60 points

Restrictions

Equivalent Courses

Timetable Note

Lectures for MGMT-MKTG230S2 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Ann-Marie Kennedy

Lecturer: Johnpaul Smith

Assessment

Assessment Due Date Percentage  Description
Circular Economy Pitch 15 Aug 2022 30% Circular Economy Pitch (due 8pm)
Circular Economy Analysis 03 Oct 2022 30% Circular Economy Analysis (due 8pm)
Online Lessons 10% Monday 9am the following week
Final Examination 30% Final Examination


Assessment in this course is designed to measure the extent to which a student is able to recognise and apply marketing concepts. It is also intended to reward those who:
• Consistently do the readings and other assessment on schedule,
• Regularly attend lectures

Circular Economy Pitch – 30% (individual assignment): 2000 words (+/- 10%) not including your reference list (no contents page or executive summary needed) + 3 minute video-recorded pitch.
For this assessment you will write an analysis on a business action or strategy that causes negative impacts to the environment or people or both. For this assessment you will write an analysis on either Food, Fashion, or Plastics using the Circular Economy Learning Hub (ellenmacarthurfoundation.org) and How to Build a Circular Economy | Ellen MacArthur Foundation as a foundation for your assignment (along with other sources). You will analyse the issue and its impact as well as potential solutions to the issue.

In-depth Circular Economy Analysis – 30% (group assignment): 3000 words (+/- 10%) not including your reference list (no contents page or executive summary needed)
In groups of 5, you will analyse the life cycle of a product that is made in New Zealand, and the environmental impact at each stage of its lifecycle (Raw Materials, Manufacturing, Use, Disposal). You will then provide recommendations for suppliers, manufacturers, distributors, retailers and consumers to follow to reduce those negative effects on the environment. The use of diagrams and flow charts is encouraged in this assignment. You must join a group before August 26th. This assignment builds on assignment 1.

Online Lessons – 10%
As this is a blended learning class, some of your classes take place online instead of face-to-face. This gives you more flexibility with when you would like to undertake the classes. Online classes are scheduled as per the lecture outline. You will need to undertake these interactive lessons on Learn by the due date. However, all of these classes will be available from week 1. I encourage you to look forward in your schedule and undertake some before the due date to lighten your stress levels. Each of the five online classes is worth 2% of your final grade. NO LATE SUBMISSIONS WILL BE MARKED.

Exam – 30%
TBC.  

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Grading
The marks for each piece of assessment may be standardized before a final grade is determined.

Textbooks / Resources

Recommended Reading

Kopnina, Helen , Blewitt, John, Taylor and Francis; Sustainable business : key issues ; Second edition; Routledge, an imprint of Taylor and Francis, 2018.

This course is based on the following textbook, in-class discussion, activities, and online lessons. You are strongly encouraged to purchase the textbook and make the most of it during this course. This textbook will be prescribed again next year which gives you an opportunity to re-sell to one lucky student the following year.

Kopnina, H. and Blewitt, J. (2018) Sustainable Business, Key Issues in Environment and Sustainability, Routledge, London.

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $845.00

International fee $3,975.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG230 Occurrences