MKTG230-23S2 (C) Semester Two 2023

Business, Society and the Environment

15 points

Start Date: Monday, 17 July 2023
End Date: Sunday, 12 November 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 30 July 2023
  • Without academic penalty (including no fee refund): Sunday, 1 October 2023


This course is a general introduction to the changing responsibilities of business to society and the environment. This course is designed to 1) help you to understand current perspectives on the impact of business on climate change globalisation, and consumerism, and, 2) to help you analyse and develop ways in which business organisations respond ethically to the needs of society and the environment. Each of the topics is addressed at a global, national and organisational level.

This is a blended learning course and as such has some face-to-face lectures, with some online only classes to give you more flexibility. This course taps into various disciplines with the aim of creating not only a holistic overview that more accurately reflects the kaleidoscopic nature of sustainability within the context of business, but also combines insights from different disciplines in order to suggest concrete practical and viable solutions to environmental and social problems we are facing. This course allows you to get a taste of these disciplines and to learn what you can do in your own career to address the challenges of reconciling business with environmental sustainability. The course is designed in a way that it provides a brief overview of the roles that business, globalization, consumerism and environmentalism play in today’s world, with particular focus on sustainability.

The estimated workload for MKTG230 is
Lectures: 24 hours
Assignments: 62 hours
Exam Preparation: 30 hours
Lecture Preparation: 34 hours
Total: 150 hours

Learning Outcomes

  • Identify and discuss forces that shape business activities and vice-versa. In particular, the environment, consumerism and globalisation.
  • Identify and discuss conflicting ideologies of the social and environmental responsibilities of business and how these affect business practices.
  • Identify useful and successful practices for responding to the needs of society and the environment.
  • Evaluate such practices in relation to a sample of New Zealand companies.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Biculturally competent and confident

      Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.


Any 60 points


Equivalent Courses

Timetable Note

Lectures for MKTG230S2 are recorded using the ECHO360 lecture recording system.


Assessment Due Date Percentage 
Online Lessons 10%
Exam 30%
Circular Economy Pitch 14 Aug 2023 30%
Circular Economy Analysis 02 Oct 2023 30%

Textbooks / Resources

Required Texts

Kopnina, Helen. , Blewitt, John; Sustainable Business : Key Issues ; Routledge, 2014.

This course is based on the following textbook, in-class discussion, activities, and online lessons. It is available to purchase, and as an e-copy through the library. There are plenty of second hand copies available of this text.

Indicative Fees

Domestic fee $868.00

International fee $4,075.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG230 Occurrences