MKTG230-24S1 (C) Semester One 2024

Business, Society and the Environment

15 points

Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024


This course is a general introduction to the changing responsibilities of business to society and the environment. This course is designed to 1) help you to understand current perspectives on the impact of business on climate change globalisation, and consumerism, and, 2) to help you analyse and develop ways in which business organisations respond ethically to the needs of society and the environment. Each of the topics is addressed at a global, national and organisational level.

This is a blended learning course and as such has some face-to-face lectures, with some online only classes to give you more flexibility. This course taps into various disciplines with the aim of creating not only a holistic overview that more accurately reflects the kaleidoscopic nature of sustainability within the context of business, but also combines insights from different disciplines in order to suggest concrete practical and viable solutions to environmental and social problems we are facing. This course allows you to get a taste of these disciplines and to learn what you can do in your own career to address the challenges of reconciling business with environmental sustainability. The course is designed in a way that it provides a brief overview of the roles that business, globalization, consumerism and environmentalism play in today’s world, with particular focus on sustainability.

Learning Outcomes

The objectives of the course are:
1. Identify and discuss forces that shape business activities and vice-versa. In particular, the environment, consumerism and globalisation.
2. Identify and discuss conflicting ideologies of the social and environmental responsibilities of business and how these affect business practices.
3. Identify useful and successful practices for responding to the needs of society and the environment.
4. Evaluate such practices in relation to a sample of New Zealand companies.


Any 60 points


Equivalent Courses

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Thursday 15:00 - 17:00 C2 Lecture Theatre
19 Feb - 31 Mar
29 Apr - 2 Jun

Timetable Note

Lectures for MGMT-MKTG230-24S1 are recorded using the ECHO360 lecture recording system.

Course Coordinator

Ann-Marie Kennedy


Johnpaul Smith


Assessment Due Date Percentage 
Circular Economy Pitch 30%
Circular Economy Analysis 30%
Online Lessons 10%
Final Exam 30%

To pass this course you must not only achieve a final grade of 50% or higher, but also achieve a weighted average grade of at least 45% across all invigilated assessments.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Required Texts

Kopnina, Helen; Sustainable business : key issues ; Routledge, Taylor & Francis Group, 2015.

This course is based on the following textbook, in-class discussion, activities, and online lessons. It is available to purchase, and as an e-copy through the library. There are plenty of second hand copies available of this text.

Course links


Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG230 Occurrences