MKTG240-23S1 (C) Semester One 2023

Tourism, Hospitality & Events Management

15 points

Start Date: Monday, 20 February 2023
End Date: Sunday, 25 June 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 5 March 2023
  • Without academic penalty (including no fee refund): Sunday, 14 May 2023


This course exposes students to the tourism system and critically discusses its components. The course equips students with an understanding of tourism, hospitality and events industry globally and in New Zealand.

The foundations of the tourism system and its components are critically evaluated. Lectures and assessments introduce students to the tourism, hospitality and events industry at global, national and local levels. Core management and marketing activities in these industries are outlined and discussed. The role, use and management of cultural resources for tourism purposes is emphasized.

The course is designed to introduce students to the tourism, hospitality and event industries and their key components. Students will also be exposed to planning and marketing activities in the tourism industry. The assigned readings and lectures will also help students to understand the impacts of tourism on individuals, organizations and communities, with a particular emphasis on cultural resources.

Relationship to Other Courses
This course is a prerequisite for MKTG340 (Event Management and Marketing) and MKTG349 (Applied Tourism Management and Marketing Project). It is also recommended for MKTG314 (Tourism Marketing and Management) and MKTG317 (Sustainable Tourism Enterprises).

The estimated workload breakdown for MKTG240 is:
Lectures 24
Online Class Tests 20
Final Exam 2
Group Assignment 40
Exam Preparation 55
Lecture Preparation 9
Total 150 hours

Learning Outcomes

  • The objectives of the course are:
  • LO1: Describe the tourism system and critically evaluate its components
  • LO2: Assess the role of hospitality and events in supporting the tourism industry and its impacts (economic, socio-cultural, and environmental)
  • LO3: Evaluate the strategy and marketing activities in the tourism, hospitality and events industry
  • LO4: Understand and discuss the tourism-related cultural and social resources (Māori, Pasifika and Post-colonial Cultures) of Aotearoa

    Learning Objectives, BCom
  • Students have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.
  • Students have a broad understanding of the key domains of commerce.
  • Students will develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
  • Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Biculturally competent and confident

      Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

      Engaged with the community

      Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.


Timetable Note

Lectures for MKTG240-23S1 are recorded using the ECHO360 lecture recording system.
However, class activities are not recorded as these require your participation and guest lectures from industry partners are not recorded due to sensitive material.

Course Coordinator / Lecturer

Girish Prayag


Assessment Due Date Percentage  Description
First Online Test 15 Mar 2023 10% First Online Test
Individual Reflection 29 Mar 2023 10% Individual Reflection (1000 words)
Second Online Test 10 May 2023 10% Second Online Test
Applied Group Project 24 May 2023 40% Applied Group Project
Final Examination 30% Final Examination

Assessments in this course are designed to measure the extent to which a student is able to recognise and understand the components of the tourism system, linking planning and marketing activities to these components, and identifying the tourism related cultural resources in Aotearoa, New Zealand.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Required Texts

Cooper, Chris , Hall, Colin Michael; Contemporary tourism : an international approach ; Fourth edition; Goodfellow Publishers Limited, 2019.

This edition is also available as an e-book which is cheaper. You can also buy chapter by chapter.
There will be assigned readings from peer-reviewed journal articles to help you with your individual reflection and applied project.


Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
A summary of Departmental academic policies on course grading, special considerations, etc. is available under: The Department assumes that you have read this document.

You should also read the following:
• UC Business School Student Handbook on the UC Business School Students Learn page
General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $868.00

International fee $4,075.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG240 Occurrences

  • MKTG240-23S1 (C) Semester One 2023