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This course exposes students to the tourism system and critically discusses its components. The course equips students with an understanding of tourism, hospitality and events industry globally and in New Zealand.
MKTG100
Cooper, Chris , Hall, C. Michael; Contemporary tourism : an international approach ; Goodfellow Publishers LIM, 2022.
Cooper, Chris , Hall, Colin Michael; Contemporary tourism : an international approach ; Fourth edition; Goodfellow Publishers Limited, 2019.
Domestic fee $893.00
International fee $4,200.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .