MKTG280-11S2 (C) Semester Two 2011

Statistical Methods for Management

15 points

Details:
Start Date: Monday, 11 July 2011
End Date: Sunday, 13 November 2011
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 24 July 2011
  • Without academic penalty (including no fee refund): Sunday, 9 October 2011

Description

This course focuses on the appropriate use of commonly used multivariate statistical techniques to analyse data to inform management. Multiple regression analysis is covered at some length. Other topics include correlation, analysis of variance, discriminant analysis and data mining. Students use a commercial statistical package, SPSS, throughout the course. Interpretation, reporting and critical reflection of the results for management are emphasized. The contribution of each analysis to understanding a business situation is identified. The concept of a statistical model is introduced. This is a required course for majors in Marketing and Management Science and Operations Management and is a prerequisite for all honours degrees offered by the Department of Management.

Learning Outcomes

The student will be able to:
1. Be aware of the steps involved in positivist enquiry.
2. Show an awareness of the contribution that statistical analysis can make to organisations; be aware of the limitations.
3. Identify business situations where statistical analysis may be applied; formulate research questions.
4. Select an appropriate analysis to undertake an investigation to achieve given aims.
5. Perform analyses using SPSS for basic statistics and a range of commonly used multivariate statistical analyses.  
6. Show an awareness of the assumptions under which it is valid to use these techniques.
7. Show an awareness of the concept of statistical modelling using multivariate techniques, and assess and develop basic models using the techniques covered.
8. Report and interpret results for management.
9. Critically assess results of analysis.
10. Critically assess data.

Prerequisites

(1) MSCI110 or 15 points of STAT; (2) 15 points from MSCI or MGMT or MKTG or MATH

Restrictions

Equivalent Courses

Course Coordinator / Lecturer

Terri Green

Assessment

Assessment Due Date Percentage  Description
Test 10 Aug 2011 20% Test
Assignment 21 Sep 2011 20% Assignment
Final Examination 60% Final Examination

Textbooks / Resources

Recommended Reading

Siegel, Andrew F; Practical business statistics ; 6th ed; Academic Press, 2012 (Note: 5th or 6th edition may be used).

Course material will be placed on Learn.

Notes

Departmental Academic Policies
If you require a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 32 of the Enrolment Handbook 2011 (also in UC Calendar under “General Course and Examination Regulations”).

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Coversheets - Group and Individual

Indicative Fees

Domestic fee $630.00

International fee $2,775.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG280 Occurrences

  • MKTG280-11S1 (C) Semester One 2011 - Not Offered
  • MKTG280-11S2 (C) Semester Two 2011