MKTG308-24S2 (C) Semester Two 2024

Special Topic: Cultivating Wisdom and Well-Being for Personal and Professional Growth

This occurrence is not offered in 2024

15 points

Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024


Aristotle maintained that the primary goal of life is to achieve well-being, which he associated with human flourishing. It involves health, happiness, and prosperity across several dimensions of everyday life, including the physical, emotional, social, economic, spiritual, environmental, and political. Today we live amidst significant challenges to and opportunities for well-being, each requiring appropriate choices and behaviours. But what does it mean to make the most appropriate or right decisions, and to act accordingly? Aristotle argued that the foremost path to well-being is to nurture one’s wisdom, which is widely regarded as the pinnacle of human virtues. Drawing on both Western and Eastern philosophy, as well as contemporary social science and business literature, the goal of this course is to seek new understandings, self-insights, and useful tools in regard to wisdom and well-being, particularly as to how these concepts apply to a variety of professional and personal situations across the life span. Within professional contexts we will delve into topics such as customer relationships, marketing strategy, corporate ethics and social-ecological responsibility, organizational leadership and strategy, and human resources/employee relations. We will advance toward our course goal through readings, videos, exercises, open discussions, and a culminating individual project for growth through career and personal life.

The estimated workload breakdown for MKTG308 is:
Lectures 25
4 Exercises 30
Individual Assignment 50
Lecture Preparation/Reading 40
Approximate Total 140-150 hours

Learning Outcomes

  • The objectives of the course are:
  • To seek understandings, self-insights, and useful tools in regard to wisdom and well-being, particularly as to how these concepts apply to a variety of professional and personal situations across the life span
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.


Any 120 points, including MKTG100

Timetable Note

This course will meet in week one and then twice weekly from Week 7 of the semester. This is to accommodate David Mick who is travelling in from the United States as an Erskine visitor.

• Due to personal and sensitive nature of the topics discussed in this course, lectures for MKTG308-23S2 are not recorded using the ECHO360 lecture recording system.

Course Coordinator

Lucie Ozanne


Professor David Mick


Assessment Due Date Percentage  Description
Participation in class 33.3% Participation in class
8 i page exercises 33% 8 i page exercises
Final Project: Envisioning My Life 33.7% Final Project: Envisioning My Life

Textbooks / Resources

Recommended Reading

Hall, Stephen S; Wisdom : from philosophy to neuroscience ; First edition; Alfred A. Knopf, 2010.

Shy, Yael; What now? : meditation for your twenties and beyond ; Parallax Press, 2017.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

Limited Entry Course

Maximum enrolment is 50

For further information see Management, Marketing and Tourism .

All MKTG308 Occurrences

  • MKTG308-24S2 (C) Semester Two 2024 - Not Offered