MKTG310-24S1 (C) Semester One 2024

Customer Experience

15 points

Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024


Historically, business approaches have been almost exclusively focused on the marketing mix itself, especially for product-related exchanges. As a result, the customer at the centre of the framework became an almost forgotten concern for many marketers. The course "Customer Experience" focuses on the design and marketing of emotionally stimulating, value-creating customer experiences. Students will strategically evaluate and critique current traditional marketing and management strategies in terms of their customer focus. The class format involves a mix of class lectures and in-class workshops, case analyses and presentations, best practice discussions, and individual assignments. Students will enhance their learning through group work and in-class presentations as well as individual research projects. The sessions are interactive, stimulating student thinking and critical review.

Learning Outcomes

Upon completion of this course students should be able to:
1. Have gained an understanding of the basics of Customer Experience.
2. Have gained knowledge how to work on a Customer Experience project.
3. Have enhanced their team working skills by presenting group research findings both visually and
4. Have enhanced their report writing skills on a topic using an appropriate structure, correct spelling, correct grammar and correct referencing.
5. Have improved their analytical thinking and problem-solving skills to address specific Customer
Experience problems.


(1) MKTG201; and (2) MKTG202; and (3) MKTG204

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 12:00 - 14:00 A4 Lecture Theatre
19 Feb - 31 Mar
22 Apr - 2 Jun

Examinations, Quizzes and Formal Tests

Test A
Activity Day Time Location Weeks
01 Thursday 19:00 - 21:00 F3 Lecture Theatre
25 Mar - 31 Mar
02 Thursday 19:00 - 21:00 Psychology - Sociology 252 Lecture Theatre
25 Mar - 31 Mar

Course Coordinator / Lecturer

Joerg Finsterwalder


Assessment Due Date Percentage 
Participation 10%
In-class Test 45%
Team Project Report 25%
Team Project Presentation 20%

The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to for further information. Marks might be scaled in line with University of Canterbury Regulations. Presentation and report writing skills are required for this course!

Assessment in Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG310 Occurrences

  • MKTG310-24S1 (C) Semester One 2024