MKTG314-24S1 (C) Semester One 2024

Tourism Marketing and Management

15 points

Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024


An integrated course that examines contemporary strategies and issues in tourism marketing and management for destinations, firms, national and regional tourism organisations.

Learning Outcomes

The objectives of the course are:
1. Appreciate the significance of concepts of tourism and temporary mobility for understanding contemporary tourism phenomena in New Zealand and internationally.
2. Understand tourism development processes and their externalities in different environmental contexts.
3. Understand the role that marketing can potentially play in managing the multiple dimensions of the tourism product.
4. Critically evaluate destination, tourism business and attraction marketing strategies from the perspective of sustainability.
5. Have improved independent research, critical analysis, and written communication skills.


Any 60 points at 200-level or above

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 08:00 - 10:00 E8 Lecture Theatre
19 Feb - 31 Mar
22 Apr - 2 Jun

Timetable Note

Lectures for this course are recorded using the ECHO360 lecture recording system. Please note that in some cases some material may not be available on Learn because of commercial sensitivity.

Course Coordinator / Lecturer

Michael Hall


Assessment Due Date Percentage 
Individual Class Test 35%
Individual Assignment 30%
Group Assignment 35%

The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to for further information.

In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

There is no set text for this course. However, essential and suggested readings are placed on LEARN.
Essential and other recommended readings are available through the library and online. Readings and course content with identified essential, recommended, and further reading are noted online on LEARN during the course. It is essential that students consult LEARN regularly for information with respect to readings and tasks that are essential to passing the course. Students will also be expected to do their own literature research in addition to readings provided. In addition, extensive use will also be made of publication links, websites and streaming video.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG314 Occurrences

  • MKTG314-24S1 (C) Semester One 2024