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Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.
Upon completion of this course students should be able to:1. Appreciate the significance of concepts of social marketing for profit and non-profit organisations in New Zealand and internationally.2. Understand social marketing campaign strategy.3. Understand the role of the media in social marketing.4. Understand the services dimension of social marketing.5. Have improved independent research, critical analysis, and written communication skills.
Any 60 points at 200-level or above
Students must attend one activity from each section.
GradingAll marks will be scaled in line with University of Canterbury regulations. You should not regard 50% as a pass mark.
Domestic fee $893.00
International fee $4,200.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Tourism