MKTG315-24S2 (C) Semester Two 2024

Marketing for Behavioural Change

15 points

Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024


Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.

Learning Outcomes

Upon completion of this course students should be able to:
1. Appreciate the significance of concepts of social marketing for profit and non-profit organisations in New Zealand and internationally.
2. Understand social marketing campaign strategy.
3. Understand the role of the media in social marketing.
4. Understand the services dimension of social marketing.
5. Have improved independent research, critical analysis, and written communication skills.


Any 60 points at 200-level or above

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 14:00 - 16:00 E8 Lecture Theatre
15 Jul - 25 Aug
9 Sep - 20 Oct

Timetable Note

No tutorials.

Course Coordinator / Lecturer

Ekant Veer


Assessment Due Date Percentage  Description
Concepts Test 30% Concepts Test
Diary Assignment 20% Diary Assignment
Group Assignment 50% Group Assignment

All marks will be scaled in line with University of Canterbury regulations.  You should not regard 50% as a pass mark.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG315 Occurrences

  • MKTG315-24S2 (C) Semester Two 2024