Use the Tab and Up, Down arrow keys to select menu items.
Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.
Any 60 points at 200-level or above
Please note that the 2026 timetable has not been finalised.
Scheduled days and times will be confirmed, following review, on 15th October.
Students must attend one activity from each section.
Donovan, R. & Henley, N; Principles and practice of social marketing an international perspective ; Cambridge University Press, 2010.
Domestic fee $1,003.00
International fee $4,538.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .