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Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.
Upon completion of this course students should be able to:1. Understand and demonstrate the application of social marketing techniques and frameworks to create evidence-based behaviour change interventions in diverse Aotearoa cultural contexts.2. Analyse and synthesise behaviour change theories, evaluating their relative strengths, limitations, and appropriate application to specific intervention contexts.3. Design a comprehensive social marketing intervention and critically justify the strategic and tactical choices made in its development, including target audience selection, positioning, and marketing mix decisions.4. Evaluate behavioural and contextual information to inform the development and refinement of social marketing interventions, including identification of bias and colonial bases of behaviours.
Any 60 points at 200-level or above
Students must attend one activity from each section.
No tutorials.
Ann-Marie Kennedy
Phill Peter Sherring
To pass this course you must not only achieve a final grade of 50% or higher, but also achieve a weighted average grade of at least 45% across all invigilated assessments. Please refer to https://learn.canterbury.ac.nz/course/view.php?id=7744 for further information.Assessment In Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following: Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Donovan, R. & Henley, N; Principles and practice of social marketing an international perspective ; Cambridge University Press, 2010.
Domestic fee $1,003.00
International fee $4,538.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .