MKTG316-26S2 (C) Semester Two 2026

Digital Marketing

15 points

Details:
Start Date: Monday, 13 July 2026
End Date: Sunday, 8 November 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 26 July 2026
  • Without academic penalty (including no fee refund): Sunday, 27 September 2026

Description

This course offers an overview of online, digital, internet and social media marketing techniques and practices. The course prepares students for using online marketing platforms and decision making in the modern workplace.

Prerequisites

(1) MKTG100, (2) A further 45 points at 200-level or above

DRAFT TIMETABLE:

Please note that the 2026 timetable has not been finalised.

Scheduled days and times will be confirmed, following review, on 15th October.

Timetable 2026

Students must attend one activity from each section.

Lecture A A
Activity Day Time Location Weeks
01 Monday 16:00 - 18:00 E8 Lecture Theatre
13 Jul - 23 Aug
7 Sep - 18 Oct

Assessment

Assessment Due Date Percentage  Description
Weekly Quizzes 20% Weekly Quizzes
Proof of Google Certification 10% Proof of Google Certification
Course Project 30% Course Project
Final Examination 40% Final Examination

Indicative Fees

Domestic fee $1,003.00

International fee $4,538.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG316 Occurrences

  • MKTG316-26S2 (C) Semester Two 2026