MKTG317-24S2 (C) Semester Two 2024

Sustainable Tourism Enterprises and Destinations

15 points

Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024


This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.

Learning Outcomes

The objectives of the course are:
1. A critical understanding of macro-marketing concepts and their relevance to tourism businesses, destinations, and markets and to the broader society.
2. An understanding of the nature of the tourism marketing systems within New Zealand and beyond.
3. An ability to apply tourism macro-marketing concepts to analyse tourism and hospitality issues and generate and reflect on potential solutions.
4. A critical understanding of the relevance of biculturalism to the business of tourism in Aotearoa New Zealand.


(1) MKTG100; and (2) A further 45 points at 200-level or above.

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 15:00 - 17:00 Jack Erskine 121
15 Jul - 25 Aug
9 Sep - 20 Oct

Timetable Note

Lectures for MKTG317-24S2 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Richard Aquino


Assessment Due Date Percentage  Description
Project Proposal 20% Project Proposal
Test 30% Test
Project Presentation 20% Project Presentation
Project Industry Recommendations 30% Project Industry Recommendations

This course involves an in-class test, and completing a project on a particular macro-marketing issue and tourism policy affecting a specific location in Aotearoa New Zealand. Working individually, students will select and critique a proposed or existing tourism policy in Aotearoa New Zealand. Thereafter, students will analyse how the selected tourism policy might impact a destination and/or sector of the local tourism industry. Students will undertake research related activities to complete the project. Apart from demonstrating critical understanding of how macro-marketing and tourism policy may create sustainable tourism enterprises and destinations, students will need to show that they understand the relevance of biculturalism in the context of their area of study, and that they have applied perspectives of mana whenua.

Textbooks / Resources

Recommended Reading

Cohen, Scott A. et al; Understanding and Governing Sustainable Tourism Mobility : Psychological and Behavioural Approaches ; Taylor and Francis, 2014.

Fennell, David A. , Cooper, Chris; Sustainable tourism : principles, contexts and practices ; Channel View Publications, 2020.

Hall, Colin Michael,1961- , Prayag, Girish, Amore, Alberto; Tourism and resilience :individual, organisational and destination perspectives ; Channel View Publications, 2018.

The list of required readings is included in the class schedule. Additionally, highly recommended readings and other tasks will be distributed weekly via links on the lecture slides. It is essential that students regularly consult both LEARN and the lecture slides for information about readings and other tasks that are necessary to pass the course. In addition to academic sources, extensive use will be made of news articles, case studies, and online videos. Students will also be expected to conduct their own literature searches to identify, understand, critique, and apply relevant materials.

There is no prescribed textbook, but the three recommended books above are available online via the library.

Course links


Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG317 Occurrences

  • MKTG317-24S2 (C) Semester Two 2024