MKTG317-24S2 (C) Semester Two 2024

Sustainable Tourism Enterprises and Destinations

15 points

Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024


This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.

Learning Outcomes

The objectives of the course are:
1. A critical understanding of macromarketing concepts and their relevance to tourism businesses, destinations, and markets and to the broader society.
2. An understanding of the nature of the tourism marketing systems within Aotearoa New Zealand and beyond.
3. An ability to apply macromarketing concepts to analyse sustainable tourism issues and policies, and generate and reflect on potential solutions.
4. A critical understanding of the relevance of biculturalism to the business of tourism in Aotearoa New Zealand


(1) MKTG100; and (2) A further 45 points at 200-level or above.

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 15:00 - 17:00 Jack Erskine 101
15 Jul - 25 Aug
9 Sep - 20 Oct

Timetable Note

Lectures for MKTG317-24S2 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Richard Aquino


Assessment Due Date Percentage 
In-Class Activites 25%
Case Analysis 30%
Macromarketing Project Report 30%
Macromarketing Project Presentation 15%

The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to for further information.

Assessment in Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Recommended Reading

Fennell, David A. , Cooper, Chris; Sustainable tourism : principles, contexts and practices ; Channel View Publications, 2020.

Hall, Colin Michael,1961- , Prayag, Girish, Amore, Alberto; Tourism and resilience :individual, organisational and destination perspectives ; Channel View Publications, 2018.

Spenceley, A; Handbook for sustainable tourism practitioners: The essential toolbox ; Edward Elgar, 2020.

Course links



Field trip on 13-14 September 2024
Waitaki Whitestone UNESCO Global Geopark

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG317 Occurrences

  • MKTG317-24S2 (C) Semester Two 2024