MKTG340-24S1 (C) Semester One 2024

Event Management and Marketing

15 points

Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024


This course introduces students to the importance of marketing and managing events in the successful development of tourist destinations. It highlights the various forces (macro and micro level, especially from a stakeholder perspective) that impact on events and provides students with an insight into the events planning, marketing, and management process. This course also addresses the financial and human resources aspects of events, and provides students with generic event marketing and management skills that can be applied to festivals, meetings and conventions, expositions and shows, and to sport competitions.

Learning Outcomes

The objectives of the course are:
1. Discuss and evaluate various knowledge and concepts of events marketing and management
2. Identify and discuss the event-related cultural (Māori, Pasifika and Post-Colonial Cultures) and social resources of Aotearoa
3. Analyse and critique existing and proposed special events that are hosted in New Zealand
4. Develop communication skills with the stakeholders in the tourism/hospitality and related industry in the area of events management
5. Develop creative and analytical skills in designing and managing different types of events
6. Apply knowledge/concepts of events marketing and management to real world situations in individual and team-based work.


Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 11:00 - 13:00 Psychology - Sociology 210
19 Feb - 31 Mar
22 Apr - 2 Jun

Timetable Note

Lectures for this course are recorded using the ECHO360 lecture recording system. However, some class activities will not be recorded and guest lectures by practitioners may not be recorded as per the request of the guest lecturer.

Course Coordinator / Lecturer

Girish Prayag


Chris Chen


Assessment Due Date Percentage  Description
Reflective Assignment 20%
Event Organizing 40%
Final Examination 40% Final Examination

To pass this course you must not only achieve a final grade of 50% or higher, but also achieve a weighted average grade of at least 45% across all invigilated assessments.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori

Textbooks / Resources

Required Texts

Beech, John G; The business of events management ; Pearson Education, 2014.

Recommended Reading

Fenich, George G; Planning and management of meetings, expositions, events and conventions ; Global edition; Pearson, 2015.

Hall, Colin Michael; Hallmark tourist events : impacts, management, and planning ; Belhaven ; Halstead, 1992.

Hudson, Simon; Marketing for tourism, hospitality & events : a global & digital approach ; Sage Publications Limited, 2017.

Page, Stephen , Connell, Joanne; The Routledge handbook of events ; Second edition; Routledge, 2020.

Shank, Matthew D. , Lyberger, Mark R; Sports marketing : a strategic perspective ; Fifth edition; Routledge, 2015.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG340 Occurrences

  • MKTG340-24S1 (C) Semester One 2024