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This course introduces students to the importance of marketing and managing events in the successful development of tourist destinations. It highlights the various forces (macro and micro level, especially from a stakeholder perspective) that impact on events and provides students with an insight into the events planning, marketing, and management process. This course also addresses the financial and human resources aspects of events, and provides students with generic event marketing and management skills that can be applied to festivals, meetings and conventions, expositions and shows, and to sport competitions.
MKTG240
Students must attend one activity from each section.
Beech, John G; The business of events management ; Pearson Education, 2014.
Els, G., Reed, I., Mawer, V., & Pielichaty, H; Events project management ; Taylor & Francis, 2016.
Fenich, G. G; Planning and management of meetings, expositions, events and conventions ; Pearson Higher Education, 2015.
Hall, C. M; Hallmark tourist events: Impacts, management and planning ; Belhaven Press, 1992.
Hudson, Simon; Marketing for tourism, hospitality & events : a global & digital approach ; Sage Publications Limited, 2017.
Page, Stephen , Connell, Joanne; The Routledge handbook of events ; Second edition; Routledge, 2020.
Shank, Matthew D. , Lyberger, Mark R; Sports marketing : a strategic perspective ; Fifth edition; Routledge, 2015.
Domestic fee $1,003.00
International fee $4,538.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .