MKTG349-24S2 (C) Semester Two 2024

Applied Tourism Management and Marketing Project

15 points

Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024


This course emphasises on using research to address tourism, hospitality and event issues related to the development and marketing of New Zealand as a tourism destination. Building on the introductory notions of marketing research in MKTG202 and tourism in MKTG240, this course further develops students' skills in applying research methods to investigate contemporary tourism issues in New Zealand. Through an applied project from the industry, students will complete an investigation of a current and relevant tourism issue. The course includes a series of workshops on tourism research methods and project management skills. Topics covered in this course include problem formulation and research design; research implementation; data collection and analysis and results interpretation; evaluation; and application.

Learning Outcomes

At the completion of the course, successful students will be able to:
1. Identify a research question suitable for exploration.
2. Plan a programme of research using a suitable research methodology.
3. Produce an applied destination research report which demonstrates they can:
locate, use and refer to primary and secondary sources relevant to the topic; synthesise information from a number of different sources to construct their own understanding and/or shape their own viewpoint; critically evaluate information and/or formulate and test arguments; provide an appropriate answer to their identified research question; write clearly in a manner that follows a standard academic writing format; present information using a clear and logical structure; and construct a bibliography following the APA-style formatting requirements.
4: Demonstrate satisfactory written and oral communication skills.


Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Friday 09:00 - 11:00 Jack Erskine 446
15 Jul - 25 Aug
9 Sep - 20 Oct

Course Coordinator / Lecturer

Michael Hall


The course and its assessments are designed to test learners’ understanding of tourism, hospitality and events issues in New Zealand through an applied project.

Textbooks / Resources

Additional readings (mainly academic journal articles) will be utilised throughout the course. It is essential that students regularly consult both the lectures slides and LEARN for information regarding readings and other tasks that are essential to passing the course. Students will also be expected to independently identify, read, and apply academic research relevant to their individual project topic.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG349 Occurrences

  • MKTG349-24S2 (C) Semester Two 2024