MKTG349-24S2 (C) Semester Two 2024

Applied Tourism Management and Marketing Project

15 points

Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024


This course emphasises on using research to address tourism, hospitality and event issues related to the development and marketing of New Zealand as a tourism destination. Building on the introductory notions of marketing research in MKTG202 and tourism in MKTG240, this course further develops students' skills in applying research methods to investigate contemporary tourism issues in New Zealand. Through an applied project from the industry, students will complete an investigation of a current and relevant tourism issue. The course includes a series of workshops on tourism research methods and project management skills. Topics covered in this course include problem formulation and research design; research implementation; data collection and analysis and results interpretation; evaluation; and application.

Learning Outcomes

At the completion of the course, successful students will be able to:
1. Identify a research question suitable for exploration.
2. Plan a programme of research using a suitable research methodology.
3. Produce an applied destination research report which demonstrates they can:
locate, use and refer to primary and secondary sources relevant to the topic; synthesise information from a number of different sources to construct their own understanding and/or shape their own viewpoint; critically evaluate information and/or formulate and test arguments; provide an appropriate answer to their identified research question; write clearly in a manner that follows a standard academic writing format; present information using a clear and logical structure; and construct a bibliography following the APA-style formatting requirements.
4: Demonstrate satisfactory written and oral communication skills.


Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Friday 09:00 - 11:00 Jack Erskine 446
15 Jul - 25 Aug
9 Sep - 20 Oct

Course Coordinator / Lecturer

Michael Hall


Assessment Due Date Percentage 
Individual Assignment 30%
Individual Assignment Presentation 10%
Group or Individual Research Project Draft 25%
Group or Individual Research Project Presentation 10%
Group or Individual Research Project Final Submission 25%

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use  Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Recommended Reading

Dwyer, L., Gill. A., & Seetaram, N. (Ed); Handbook of research methods in tourism: Quantitative and qualitative approaches ; Edward Elgar, 2012.

Hall, C.M. (Ed); Fieldwork in tourism: Methods, issues and reflections ; Routledge, 2010.

Nunkoo, R. (Ed.); Handbook of research methods for tourism and hospitality management ; Edward Elgar, 2018.

Okumus, F., Rasoolimanesh, S.M., & Jahani, S. (Ed.); Contemporary research methods in hospitality and tourism ; Emerald Publishing, 2022.

Ritchie, B.W., Burns, P., & Palmer, C. (Ed); Tourism research methods: Integrating theory with practice ; CABI Publishing, 2005.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG349 Occurrences

  • MKTG349-24S2 (C) Semester Two 2024