Use the Tab and Up, Down arrow keys to select menu items.
An internship placement is an opportunity to experience a professional work environment. Internships taken for credit are usually unpaid. You are expected to develop a good understanding of a sector, market or organisation. The work you submit will show an application of the tools, ideas or concepts of marketing. You will be required to reflect critically on the requirements of transitioning from an academic to a work environment and the skills valued in a professional workplace. As these are marketing placements, priority is given to marketing majors.
NOTE: Applications in May for selection in Semester 2 of each year.An internship placement is an opportunity to experience a professional work environment. Internships taken for credit are usually unpaid. You are expected to develop a good understanding of a sector, market or organisation. The work you submit will show an application of the tools, ideas or concepts of marketing. You will be required to reflect critically on the requirements of transitioning from an academic to a work environment and the skills valued in a professional workplace. As these are marketing placements, they are for students with a declared marketing major and subject to a selection process as the number of internships may be limited. Students can also find their own host organisation and submit a project proposal for approval.Relationship to other coursesElective for MKTG major.WorkloadThis paper is worth 15 points and has an expectation of 100 hours spent at the host client at a rate of one day per week for 12 weeks.• There is another 50 hours of workload for writing the reports for a total of 150 hours for the course.
Learning Outcomes and National Qualifications Framework (NQF)Students who complete the internship course will achieve the following outcomes:Demonstrate an understanding of the selected sector, market, organisation or industry.Describe and analyse behaviours and norms as are expected in a professional work environment and reflect critically on these as personal attributes. Apply the ideas, tools and concepts of Marketing to their experience and observation.BCom Learning Goals:1. Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of commerce. 2. Graduates are able to use analytical thinking and problem-solving skills to address specific problems. 3. Graduates can understand issues from a range of ethical, global and multicultural perspectives. 4. Graduates are able to communicate effectively both orally and in written form.
(1) MKTG201 and MKTG202 (2) Subject to Head of Department Approval
ECON390, FINC390, ARTS395, ACCT324, INFO390, PACE395
There are no lectures or tutorials.
David Fortin
Internship Reflection Report (25%)In the internship reflection report, you are required to reflect on your placement within the company. This involves an assessment of your personal and professional gains from this internship placement. Discuss what you may have done differently with respect to any element of the internship project. In reviewing your experiences, what were the three things that were the most rewarding, and why? In reviewing the managerial and personal aspects of the internship, what would you have done differently, and why? The report should be comprehensive but concise, no more than 1,000 words (approx. 2-4 pages) in length, and should include a bibliography that indicates the sources consulted in reflecting on the internship.Internship Report e-Portfolio (75%)The internship report e-portfolio is a collection of work that you have completed for your client during the semester. It does not have a specific format or page limit as each project is quite different. If your task was to develop a marketing plan, then that is what should appear in this portfolio. But if it involved a collection of smaller contributions like articles, caselets, research reports, comms material etc., then you would include all of these as evidence in your e-portfolio.GradingThe various pieces of assessment may be subject to scaling to determine a final grade and 50% should not be regarded as a pass mark. The final grade for this course is Pass/Fail.
MKTG390S2 Course Outline LEARN
Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $775.00
International fee $3,188.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .