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The purpose of this course is to introduce students to advanced consumer behaviour and research, and for students to develop the ability to integrate the various theories and research findings presented.
The objectives of the course are to:1. Understand and appreciate the range of consumer behaviour research;2. Be able to analyse consumption experiences and their drivers.3. Critically evaluate consumer research studies pointing out strengths, weaknesses, and opportunities for additional research (in both oral and written formats);4. Identify a gap in the consumer behaviour literature and analyse an existing consumer brand using principles of consumer behaviour; and5. Articulate the standards for high quality consumer research.
Subject to approval of the Head of Department
Students must attend one activity from each section.
Due to the discussion based format of the lectures for this course, lectures are not recorded using the ECHO360 lecture recording system.
The ‘45% rule’ does not apply to this course. That is, student does not need to reach 45% weighted average across invigilated assessments. Please refer here for more information.Assessment In Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following: Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Readings for each weekly topic will be made available on Learn. These include the two required readings for each week, along with additional background and further readings.
Domestic fee $1,066.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
Maximum enrolment is 2
For further information see
Management, Marketing and Tourism