MKTG603-24S1 (C) Semester One 2024

Advanced Consumer Behaviour

15 points

Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024


The purpose of this course is to introduce students to advanced consumer behaviour and research, and for students to develop the ability to integrate the various theories and research findings presented.

Learning Outcomes

The objectives of the course are to:
1. Understand and appreciate the range of consumer behaviour research;
2. Be able to analyse consumption experiences and their drivers.
3. Critically evaluate consumer research studies pointing out strengths, weaknesses, and opportunities for additional research (in both oral and written formats);
4. Identify a gap in the consumer behaviour literature and analyse an existing consumer brand using principles of consumer behaviour; and
5. Articulate the standards for high quality consumer research.


Subject to approval of the Head of Department



Equivalent Courses


Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 15:00 - 17:00 Jack Erskine 315 (19/2)
Jack Erskine 239 (26/2-25/3, 22/4-27/5)
19 Feb - 31 Mar
22 Apr - 2 Jun

Timetable Note

Due to the discussion based format of the lectures for this course, lectures are not recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Ann-Marie Kennedy


Assessment Due Date Percentage 
Class Contribution 10%
Group Discussion Leadership 50%
Research Proposal 40%

The ‘45% rule’ does not apply to this course. That is, student does not need to reach 45% weighted average across invigilated assessments. Please refer here for more information.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Readings for each weekly topic will be made available on Learn. These include the two required readings for each week, along with additional background and further readings.

Course links


Indicative Fees

Domestic fee $1,066.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

Limited Entry Course

Maximum enrolment is 2

For further information see Management, Marketing and Tourism .

All MKTG603 Occurrences

  • MKTG603-24S1 (C) Semester One 2024