Use the Tab and Up, Down arrow keys to select menu items.
This occurrence is not offered in 2024
This course examines marketing strategy as a market-driven process of strategy development that delivers superior customer value and ensures satisfactory organisational performance including sustained competitive advantage. A special focus of the course is the examination and critical analysis of classic and the latest literature in strategic marketing against an environment that is dynamic and hugely challenging.
MKTG605 examines strategic marketing as a market-driven process of strategy development that delivers superior customer value and ensures satisfactory organizational performance. A special focus of this paper is the examination and critical analysis of both classic and current literature in strategic marketing in an environment that is dynamic and challenging.Relationship to other coursesMKTG605 is a research-based paper and a major component of the Marketing Honours and the MCom Programmes.
Upon completion of this paper, students should be able to:1. critically analyse journal papers relating to strategic marketing;2. present, debate theories, and apply concepts and issues arising from the assigned readings to real business situations 3. critique and conceptualise different ways of conducting research related to strategic marketing
Subject to approval of the Head of Department.
There are no tutorials.Due to sensitive nature of the topics covered, lectures for MKTG605-24S2 are not recorded using the ECHO360 lecture recording system.
Download from the course webpage on LEARN
Domestic fee $1,066.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Tourism