MKTG609-24S1 (C) Semester One 2024

Advanced Services and Tourism Marketing

This occurrence is not offered in 2024

15 points

Start Date: Monday, 19 February 2024
End Date: Sunday, 23 June 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 3 March 2024
  • Without academic penalty (including no fee refund): Sunday, 12 May 2024


This course covers the principles and theories of advanced services and tourism marketing.

The objective of this course is to introduce students to some of the fundamental concepts and theories used in the area of services and tourism research and to demonstrate their relevance to the practice of marketing. The course will intersect with several other areas related to services marketing and management such as consumption studies, retailing, place marketing and branding the idea of creative and sustainable places. These various components will be explored through in-depth reading of scientific articles and book chapters selected from the marketing and tourism literature.

In 2024 we are going to examine advanced services and tourism marketing via the lens of the marketing of food, restaurants, and hospitality. We are also going to combine this with practical skill development with respect to content analysis and observation methods as well as report writing.

Learning Outcomes

By the end of the course, you should be able to:
1. Appreciate the significance of tourism and services as a component of the contemporary economy, particularly with respect to urban centres.
2. Understand the interrelationships between firm and place-based service and social marketing strategies and their consumption.
3. Understand the concept of behavioural interventions and their implications for marketing.
4. Critically evaluate the various understandings of sustainability and its marketing applications in a number of different service industries and sectors, including tourism, retail, leisure, hospitality, entertainment and culture.
5. Further developed research skills.
6. Have improved your oral and written communication skills.


Subject to approval of the Head of Department



Equivalent Courses


Timetable Note

Lectures for MKTG609 are recorded using the ECHO360 lecture recording system unless lecture includes material of a sensitive nature or commercially sensitive material.

Course Coordinator / Lecturer

Michael Hall


Assessment Due Date Percentage 
Research Paper (4,000-5,000 words) 50%
Research Paper (4,000-5,000 words) 50%

Detailed information on assessment will be made available on Learn.

The ‘45% rule’ does not apply to this course. That is, student does not need to reach 45% weighted average across invigilated assessments. Please refer here for further information.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Required Texts

Gossling, Stefan , Hall, C. Michael; The sustainable chef : the environment in culinary arts, restaurants, and hospitality ; Routledge, 2022.

Hall, Colin Michael,1961-; Tourism and social marketing ; Routledge, 2014.

Readings and course content with identified reading will be made available online on Learn during the course. It is essential that students consult LEARN regularly for information with respect to readings and tasks that are essential to passing the course. Students must also do their own literature research in addition to readings provided. In addition extensive use will also be made of publication links, websites and streaming video.

Course links


Indicative Fees

Domestic fee $1,066.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG609 Occurrences

  • MKTG609-24S1 (C) Semester One 2024 - Not Offered