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An advanced examination of contemporary issues in marketing.
Current Topics in Marketing discusses latest Marketing theories and applications around the globe. This course is organised around state-of-the-art marketing topics that are presented, discussed and critiqued throughout the course. Students will be encouraged to develop critical thinking skills to understand and analyse current issues in marketing theory and practice. The course relies on contributions from all course participants on a weekly basis. Current Topics is interactive and discussion based to enhance student participation.WorkloadThe estimated workload breakdown for MKTG611 is:Lecture Preparation 36Lecture Participation 24Topic Presentation 30Group Assignment 60Total 150 hours
The objectives of the course are:Identify current topics relevant for contemporary marketing.Demonstrate knowledge of current marketing theories and applications discussed throughout the course.Demonstrate analytical thinking skills to critique current thinking in marketing theory and practice.Demonstrate individual and team working skills by reading, understanding and analysing research articles in the field and disseminating findings both orally and in written form.Learning Objectives, BCom Students have an in-depth understanding of their marketing subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.Students have a detailed understanding of the key current topics.Students develop key skills and attributes sought by employers which can be used in a range of applications. Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to current topics in marketing. Students will comprehend the influence of global conditions on current topics in marketing and will be competent in engaging with global and multi-cultural contexts.For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.
Subject to approval of the Head of Department
Students must attend one activity from each section.
Lectures for MKTG611-23S2 are recorded using the ECHO360 lecture recording system.
“APA style 7th edition” is the formal citation style guide and can be found at: https://www.canterbury.ac.nz/library/support/citations-and-referencing/apa-american-psychological-association-style/.Cover sheets can be downloaded by following these links: https://www.canterbury.ac.nz/media/documents/business-school/business-documents/forms/Coversheet-Group.pdfhttps://www.canterbury.ac.nz/media/documents/business-school/business-documents/forms/Coversheet-Individual.pdf Assessment in Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following: Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Reading materials for the course will be made available via the course LEARN site.
Coversheets - Group and Individual
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic PoliciesThe Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Citations and referencing
Domestic fee $1,037.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Tourism