MKTG611-24S2 (C) Semester Two 2024

Current Topics in Marketing

This occurrence is not offered in 2024

15 points

Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024


An advanced examination of contemporary issues in marketing.

Current Topics in Marketing discusses latest Marketing theories and applications around the globe. This course is organised around state-of-the-art marketing topics that are presented, discussed and critiqued throughout the course. Students will be encouraged to develop critical thinking skills to understand and analyse current issues in marketing theory and practice. The course relies on contributions from all course participants on a weekly basis. Current Topics is interactive and discussion based to enhance student participation.

Learning Outcomes

The objectives of the course are:
1. Identify current topics relevant for contemporary marketing.
2. Demonstrate knowledge of current marketing theories and applications discussed throughout the course.
3. Demonstrate analytical thinking skills to critique current thinking in marketing theory and practice.
4. Demonstrate individual and team working skills by reading, understanding and analysing research articles in the field and disseminating findings both orally and in written form.


Subject to approval of the Head of Department



Equivalent Courses


Timetable Note

Lectures for MKTG611-24S2 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Joerg Finsterwalder


Assessment Due Date Percentage  Description
Critique 25% Critique
Class Participation 25% Class Participation
Final Group Project 50% Final Group Project

Assessment in Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to,
informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Reading materials for the course will be made available via the course  LEARN site.

Course links


Indicative Fees

Domestic fee $1,066.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG611 Occurrences

  • MKTG611-24S2 (C) Semester Two 2024 - Not Offered