MKTG615-26S1 (O) Semester One 2026 (UC Online)

Behavioural Change and Social Marketing

This occurrence is not offered in 2026

15 points

Details:
Start Date: Monday, 16 February 2026
End Date: Sunday, 21 June 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 1 March 2026
  • Without academic penalty (including no fee refund): Sunday, 10 May 2026

Description

This course develops students to explore the strategic application of marketing principles to drive positive social outcomes. The course focuses on the design and implementation of campaigns that influence behaviour for the greater good - whether in the areas of sustainability, health areas, or any risky behaviours. Students will engage with specifics on how to create an effective behaviour change intervention, as well as effective planning, research, and community engagement along with participatory processes.

Restrictions

Indicative Fees

Domestic fee $1,198.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG615 Occurrences

  • MKTG615-26S1 (O) Semester One 2026 (UC Online) - Not Offered