MKTG620

Research Methods for Marketing

30 points

Occurrences

  • MKTG620-15S1 (C) Semester One 2015
  • MKTG620-15S2 (C) Semester Two 2015 - Not Offered

Description

This core course provides students with advanced knowledge of qualitative and quantitative theories and research methods relevant to Marketing discipline. These include Conjoint Analysis, Best/Worst Choice Modelling, Netnographic Research, and Tribal Marketing Ethnographic Research. A heavier focus will also be placed on methodologies that predominate much of the marketing research currently being used in both academia and business such as experimental design, depth analysis of qualitative consumer research, and segmentation analysis of large datasets to form consumer groups

Prerequisites

Subject to approval of the Head of Department.