MKTG631-26S2 (C) Semester Two 2026

Marketing

15 points

Details:
Start Date: Monday, 13 July 2026
End Date: Sunday, 8 November 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 26 July 2026
  • Without academic penalty (including no fee refund): Sunday, 27 September 2026

Description

Consideration of marketing theory and practice. Students will gain an advanced understanding of how marketing plans are developed and implemented.

Restrictions

MKTG201, MBUS601

Equivalent Courses

MBUS601

Timetable 2026

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Thursday 09:00 - 12:00 Psychology - Sociology 210
13 Jul - 23 Aug
7 Sep - 18 Oct

Assessment

Assessment Due Date Percentage 
Case study presentation 10%
Environmental analysis 35%
Mid-term test 25%
Group marketing plan presentation 10%
Group marketing plan final report 20%

Indicative Fees

Domestic fee $1,198.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG631 Occurrences