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This course prepares students to interpret marketing analytics to aid in strategic marketing decisions. It covers analysis of both quantitative and qualitative data, report writing, and use of findings in strategic planning.
The objectives of the course are:1. Students will be able to examine and interpret both quantitative and qualitative marketing data to identify key insights.2. Students will demonstrate proficiency in using software and analytical tools to collect, process, and visualise marketing data.3. Students will be able to derive key insights from marketing data and present them in a clear, understandable format.4. Students will create well-structured reports that summarise marketing analytics findings, highlighting key takeaways and recommendations.5. Students will critically assess different marketing analytics techniques and methodologies, and how they can be applied to marketing strategy.
MKTG202
Students must attend one activity from each section.
Paul Ballantine
To pass this course you must not only achieve a final grade of 50% or higher, but also achieve a weighted average grade of at least 45% across all invigilated assessments.The use of AI may or may not be permitted in courses. Within a course, permission may vary by assignment. It is the responsibility of the student to inform themselves about assessment conditions and submit work that is their own and that properly acknowledges the work of other people and tools, including generative artificial intelligence tools.Assessment in Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following: Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Domestic fee $1,130.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .