MKTG632-25S1 (C) Semester One 2025

Marketing Analytics

15 points

Details:
Start Date: Monday, 17 February 2025
End Date: Sunday, 22 June 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 2 March 2025
  • Without academic penalty (including no fee refund): Sunday, 11 May 2025

Description

This course prepares students to interpret marketing analytics to aid in strategic marketing decisions. It covers analysis of both quantitative and qualitative data, report writing, and use of findings in strategic planning.

Restrictions

Timetable 2025

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 14:00 - 17:00 John Britten 117 HP Seminar Room
17 Feb - 6 Apr
28 Apr - 1 Jun

Assessment

Assessment Due Date Percentage 
Individual Data Analysis Assignment 30%
Group Report and Presentation 30%
Final Exam 40%

Indicative Fees

Domestic fee $1,130.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG632 Occurrences

  • MKTG632-25S1 (C) Semester One 2025