MKTG632

Marketing Analytics

15 points

Occurrences

  • MKTG632-26S1 (C) Semester One 2026
  • MKTG632-26X2 (O) Special non-calendar-based Two 2026 (UC Online) - Not Offered
  • MKTG632-26X4 (O) Special non-calendar-based Four 2026 (UC Online)

Description

This course prepares students to interpret marketing analytics to aid in strategic marketing decisions. It covers analysis of both quantitative and qualitative data, report writing, and use of findings in strategic planning.