Use the Tab and Up, Down arrow keys to select menu items.
This course delves into the intricacies of consumer behaviour, and how we can gain insights for marketing strategy and decision making. We uncover how consumers think, make decisions, choose between marketing offerings, consume, and dispose of products and services, and how we might use that information to build marketing strategy, and create pro-social impact within the unique bicultural Aotearoa New Zealand context and beyond.
MKTG204
Students must attend one activity from each section.
Domestic fee $1,198.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .