MKTG634-26X2 (O) Special non-calendar-based Two 2026 (UC Online)

Consumer Insights

15 points

Details:
Start Date: Monday, 27 April 2026
End Date: Sunday, 28 June 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 10 May 2026
  • Without academic penalty (including no fee refund): Sunday, 7 June 2026

Description

This course delves into the intricacies of consumer behaviour, and how we can gain insights for marketing strategy and decision making. We uncover how consumers think, make decisions, choose between marketing offerings, consume, and dispose of products and services, and how we might use that information to build marketing strategy, and create pro-social impact within the unique bicultural Aotearoa New Zealand context and beyond.

Restrictions

Indicative Fees

Domestic fee $1,198.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG634 Occurrences

  • MKTG634-26S1 (C) Semester One 2026
  • MKTG634-26X2 (O) Special non-calendar-based Two 2026 (UC Online)