Digital Marketing

Description

This course offers an examination of Digital marketing theories and practices. MBUS626 provides an overview of the role that online, mobile, and social media marketing techniques impact contemporary business practices. The course prepares students for using digital marketing platforms and decision making in the modern workplace. The course combines theoretical foundations with real-world experiences to give an in-depth understanding of digital marketing principles and practices. Theories and concepts will be drawn from a variety of sources to aid in students' understanding of the role the Internet plays in organisations' marketing endeavours. The course extends existing understanding of traditional marketing by going into far greater depth with online and digital media in preparation for further studies in digital marketing.