MKTG640-26X1 (O) Special non-calendar-based One 2026 (UC Online)

Digital Marketing

15 points

Details:
Start Date: Monday, 2 February 2026
End Date: Sunday, 5 April 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 15 February 2026
  • Without academic penalty (including no fee refund): Sunday, 15 March 2026

Description

This course offers an examination of Digital marketing theories and practices. MBUS626 provides an overview of the role that online, mobile, and social media marketing techniques impact contemporary business practices. The course prepares students for using digital marketing platforms and decision making in the modern workplace. The course combines theoretical foundations with real-world experiences to give an in-depth understanding of digital marketing principles and practices. Theories and concepts will be drawn from a variety of sources to aid in students' understanding of the role the Internet plays in organisations' marketing endeavours. The course extends existing understanding of traditional marketing by going into far greater depth with online and digital media in preparation for further studies in digital marketing.

Restrictions

MBUS626

Co-requisites

Equivalent Courses

MBUS626

Indicative Fees

Domestic fee $1,198.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

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