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This course enables students to delve into the core principles and practices of developing a strategic approach to marketing practices online. With a focus on strategy development and enabling strategy implementation, this course equips students with the essential skills to navigate the dynamic landscape of digital marketing successfully. Throughout the course, students will bring together existing knowledge from marketing to build a foundation to develop a strategic framework for digital marketing that encompasses market analysis, audience segmentation, competitive positioning, and goal setting. Students will gain insights into managing various digital channels, including social media, search engine optimisation (SEO), content marketing, email marketing, and paid advertising, to achieve set strategic objectives.
Subject to approval of the Programme Director
MBAM622
Domestic fee $1,130.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .