MKTG641-25X3 (O) Special non-calendar-based Three 2025 (UC Online)

Digital Marketing Strategy

15 points

Details:
Start Date: Monday, 14 July 2025
End Date: Sunday, 14 September 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 27 July 2025
  • Without academic penalty (including no fee refund): Sunday, 24 August 2025

Description

This course enables students to delve into the core principles and practices of developing a strategic approach to marketing practices online. With a focus on strategy development and enabling strategy implementation, this course equips students with the essential skills to navigate the dynamic landscape of digital marketing successfully. Throughout the course, students will bring together existing knowledge from marketing to build a foundation to develop a strategic framework for digital marketing that encompasses market analysis, audience segmentation, competitive positioning, and goal setting. Students will gain insights into managing various digital channels, including social media, search engine optimisation (SEO), content marketing, email marketing, and paid advertising, to achieve set strategic objectives.

Prerequisites

Subject to approval of the Programme Director

Restrictions

Course Coordinator

Ekant Veer

Assessment

Assessment Due Date Percentage 
Context Mapping 20%
Case Study Analysis 30%
Presenting a Digital Marketing Strategy 50%

Indicative Fees

Domestic fee $1,130.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG641 Occurrences

  • MKTG641-25S2 (C) Semester Two 2025
  • MKTG641-25X3 (O) Special non-calendar-based Three 2025 (UC Online)
  • MKTG641-25X1 (O) Special non-calendar-based One 2025 (UC Online)