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The course focuses on key areas such as developing effective social media strategies, creating engaging content, and leveraging social media analytics for business success. The goal is to provide students with techniques to build communities and drive engagement whilst effectively measuring the success of both paid and organic campaigns. By covering these key topics, the course seeks to enable students to develop and execute effective social media and content creation strategies in today’s dynamic and competitive digital landscape.
MKTG642 is designed to help you understand the importance of paid and organic social media marketing. The course focuses on key areas such as developing effective social media strategies, understanding how to use the different paid social media platforms, creating engaging content, and leveraging social media analytics for business success.
On completion of the course, it is expected that learners will be able to: 1. Discuss the role of social media in modern marketing and the significance this can play for brands2. Develop skills in creating and curating engaging content for social media platforms, along with exploring the technologies available for content creation3. Explore how to build, maintain and manage social media presence, along with the importance this plays within a wider brand communications strategy4. Measure and analyse the effectiveness of social media marketing efforts, from both a paid and organic perspective by understanding key metrics and how these can be optimised to drive success.5. Develop strategic social media plans tailored to specific business objectives whilst optimising effectiveness6. Draw on relevant literature, case material and real-world examples, including kaupapa Māori work, work that speaks to Pacific Initiatives, or other culturally relevant cases to create culturally responsive social media content7. Evaluate the risks of social media marketing and content creation8. Analyse the ethical considerations in social media marketing and content creation.
Students must attend one activity from each section.
Ekant Veer
Raja Subramanian
The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to Learn for further information.Assessment In Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Domestic fee $1,130.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .