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The course focuses on key areas such as developing effective social media strategies, creating engaging content, and leveraging social media analytics for business success. The goal is to provide students with techniques to build communities and drive engagement whilst effectively measuring the success of both paid and organic campaigns. By covering these key topics, the course seeks to enable students to develop and execute effective social media and content creation strategies in today’s dynamic and competitive digital landscape.
On completion of the course, it is expected that learners will be able to: 1. Discuss the role of social media in modern marketing and the significance this can play for brands.2. Develop skills in creating and curating engaging content for social media platforms, along with exploring the technologies available for content creation.3. Explore and analyse how to build, maintain and manage social media presence, along with the importance this plays within a wider brand communications strategy.4. Measure and analyse the effectiveness of social media marketing efforts, from both a paid and organic perspective by understanding key metrics and how these can be optimised to drive success.5. Draw on relevant literature, case material and real-world examples, including kaupapa Māori work, work that speaks to Pacific Initiatives, or other culturally relevant cases to create culturally responsive social media content.6. Develop strategic social media marketing plans tailored to specific business objectives whilst optimising effectiveness.7. Evaluate the risks of social media marketing and content creation.
Students must attend one activity from each section.
Ekant Veer
Domestic fee $1,130.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .