MKTG642-25X4 (O) Special non-calendar-based Four 2025 (UC Online)

Content and Social Media Marketing

15 points

Details:
Start Date: Monday, 29 September 2025
End Date: Sunday, 30 November 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 12 October 2025
  • Without academic penalty (including no fee refund): Sunday, 9 November 2025

Description

The course focuses on key areas such as developing effective social media strategies, creating engaging content, and leveraging social media analytics for business success. The goal is to provide students with techniques to build communities and drive engagement whilst effectively measuring the success of both paid and organic campaigns. By covering these key topics, the course seeks to enable students to develop and execute effective social media and content creation strategies in today’s dynamic and competitive digital landscape.

Course Coordinator

Ekant Veer

Assessment

Assessment Due Date Percentage 
Social Media Audit 20%
Content Creation 30%
Paid Social Media Strategy 50%

Indicative Fees

Domestic fee $1,130.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG642 Occurrences

  • MKTG642-25S2 (C) Semester Two 2025
  • MKTG642-25X2 (O) Special non-calendar-based Two 2025 (UC Online)
  • MKTG642-25X4 (O) Special non-calendar-based Four 2025 (UC Online)