MKTG642-26S2 (C) Semester Two 2026

Content and Social Media Marketing

15 points

Details:
Start Date: Monday, 13 July 2026
End Date: Sunday, 8 November 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 26 July 2026
  • Without academic penalty (including no fee refund): Sunday, 27 September 2026

Description

The course focuses on key areas such as developing effective social media strategies, creating engaging content, and leveraging social media analytics for business success. The goal is to provide students with techniques to build communities and drive engagement whilst effectively measuring the success of both paid and organic campaigns. By covering these key topics, the course seeks to enable students to develop and execute effective social media and content creation strategies in today’s dynamic and competitive digital landscape.

Learning Outcomes

On completion of the course, it is expected that learners will be able to:
1. Discuss the role of social media in modern marketing and the significance this can play for brands.
2. Develop skills in creating and curating engaging content for social media platforms, along with exploring the technologies available for content creation.
3. Explore and analyse how to build, maintain and manage social media presence, along with the importance this plays within a wider brand communications strategy.
4. Measure and analyse the effectiveness of social media marketing efforts, from both a paid and organic perspective by understanding key metrics and how these can be optimised to drive success.
5. Draw on relevant literature, case material and real-world examples, including kaupapa Māori work, work that speaks to Pacific Initiatives, or other culturally relevant cases to create culturally responsive social media content.
6. Develop strategic social media marketing plans tailored to specific business objectives whilst optimising effectiveness.
7. Evaluate the risks of social media marketing and content creation.

Timetable 2026

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Thursday 14:00 - 17:00 Ernest Rutherford 460
13 Jul - 23 Aug
7 Sep - 18 Oct

Course Coordinator / Lecturer

Raja Subramanian

Assessment

Assessment Due Date Percentage 
Social Media Audit 20%
Content Creation 30%
Paid Social Media Strategy 50%

Indicative Fees

Domestic fee $1,198.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG642 Occurrences

  • MKTG642-26S2 (C) Semester Two 2026
  • MKTG642-26X3 (O) Special non-calendar-based Three 2026 (UC Online)
  • MKTG642-26X1 (O) Special non-calendar-based One 2026 (UC Online)
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