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The Applied Marketing Project is designed to provide applied research project based learning experiences within the Business Taught Masters programme. This course offers an overview of research process and select methods and their application in marketing. The course builds on the foundations of marketing and deepens students' understanding of select research techniques. The course consists of in-class time and students' own research time. Students will be required to conduct, report on and present their own research as a professional practitioner would.
Applied Marketing Project is designed to provide applied research project-based learning experiences within the Marketing Masters programme. This course offers an overview of the research process and select methods and their application in marketing. The course builds on the foundations of marketing as well as on research methods, and deepens students’ understanding of select marketing research techniques. The course consists of introductory in-class lectures, students’ own research time and includes conducting, reporting on and presenting own research. The course also offers views on research methods and the research project by integrating indigenous perspectives into teaching and assignments.
Upon completion of this course students should be able to:1. Show evidence of advanced knowledge of select marketing research methods.2. Demonstrate evidence of applying that knowledge when selecting appropriate marketing research methods and conducting an applied marketing research project as a professional practitioner would.3. Evaluate critically the findings of an applied marketing research project.4. Analyse the results of an applied market research project to draw sound evidence-based conclusions.5. Work independently on an unfamiliar situation in the context of marketing research.6. Undertake a process of self-reflection on the nature of ‘knowledge’ and ‘norms’.7. Demonstrate knowledge of indigenous models of development, knowledge and behaviour, based on a process of cultural contextualisation.8. Application of cultural competence and confidence in the field of applied marketing research.
MKTG631
MBAZ671
Students must attend one activity from each section.
Joerg Finsterwalder
The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to Learn for further information. Marks might be scaled in line with University of Canterbury Regulations. Presentation and report writing skills are required for this course!Assessment in Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following: Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Domestic fee $2,395.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .