MKTG671-26S2 (C) Semester Two 2026

Applied Marketing Project

30 points

Details:
Start Date: Monday, 13 July 2026
End Date: Sunday, 8 November 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 26 July 2026
  • Without academic penalty (including no fee refund): Sunday, 27 September 2026

Description

The Applied Marketing Project is designed to provide applied research project based learning experiences within the Business Taught Masters programme. This course offers an overview of research process and select methods and their application in marketing. The course builds on the foundations of marketing and deepens students' understanding of select research techniques. The course consists of in-class time and students' own research time. Students will be required to conduct, report on and present their own research as a professional practitioner would.

Prerequisites

Restrictions

MBAZ671

Equivalent Courses

MBAZ671

Timetable 2026

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 15:00 - 18:00 Rehua 529
13 Jul - 23 Aug
7 Sep - 18 Oct

Assessment

Assessment Due Date Percentage 
Participation 10%
Project proposal 15%
Project report 50%
Project presentation 25%

Indicative Fees

Domestic fee $2,395.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG671 Occurrences