MKTG680-24A (C) Any Time Start 2024

Marketing Dissertation

30 points

Start/End Date: The start and end dates are specific to each student. For further information please contact one of the following (as appropriate):
  • For Masters theses please contact the relevant Faculty Office.
  • For Doctoral degrees (PhD) please contact the Graduate School.
  • For other types of anytime start courses (i.e. generally courses worth 60 points or less) please contact the Course Coordinator.
Withdrawal Dates
The withdrawal dates for this course (both with and without fee refund) will be confirmed once a) the course start date and b) course length is confirmed. Students are advised to consult the department for further information.


A course where students complete a written dissertation based upon their research proposal developed in MKTG620.

A course where students complete a written dissertation based upon their research proposal developed in MGMT/MKTG620.

Relationship to Other Courses
This course is a core requirement for the BCom (Hons) in Management (MGMT680) or Marketing (MKTG680). This course provides the main research component for the degree, where students undertake an independent piece of academic research under the guidance of an academic staff member.

Learning Outcomes

The learning outcomes of this course are:
1. For students to complete their first major piece of independent academic research.
2. To further improve students written and oral communication skills.


Course Coordinator

Matt Scobie


Assessment Due Date Percentage  Description
Research Presentation 10% Research Presentation
Research Dissertation 90% Research Dissertation

Holding of Copies of Assessment
For quality assurance purposes the School is required to hold on record a number of assignments/tests as examples of differing standards of work for up to five years.  All work will be held in an electronic form on a secure server and will be anonymised. If you have any objections to the School holding your assignment/test for this purpose then email the course coordinator to ensure your work is not used.

Course links


Indicative Fees

Domestic fee $2,132.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG680 Occurrences

  • MKTG680-24A (C) Any Time Start 2024