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Product Design 101 introduces design fundamentals through a structured process, guiding students from early research through to physical prototyping as they develop a product for a distinct user market. The course combines project work and computer labs with lectures on essential design practice - such as research, ideation, brand and aesthetic development, user engagement, intuitive prototyping, modelling, packaging, and digital promotion. As a core project course within the Bachelor of Product Design, Product Design 101 enables students from all majors to produce a complete product proposal, supported by promotional graphics and an online presence.
PROD110 or ENGR101
Students must attend one activity from each section.
Domestic fee $2,117.00
International fee $10,075.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see School of Product Design on the departments and faculties page .