Use the Tab and Up, Down arrow keys to select menu items.
Product Design 101 introduces design fundamentals through a structured process, guiding students from early research through to physical prototyping as they develop a product for a distinct user market. The course combines project work and computer labs with lectures on essential design practice - such as research, ideation, brand and aesthetic development, user engagement, intuitive prototyping, modelling, packaging, and digital promotion. As a core project course within the Bachelor of Product Design, Product Design 101 enables students from all majors to produce a complete product proposal, supported by promotional graphics and an online presence.
1. Students will engage in group brainstorming, ideation and analysis sessions, to deliver product design solutions relevant to a specific brief.2. Students will gain experience working in teams.3. Students will understand positive and negative examples of product design and their relationship to acceptable cultural norms, including indigenous groups issues of cultural acquisition (colonisation) and Te Tiriti o Waitangi.4. Students will have hands on experience with prototyping methods, making and testing their idea across all three majors.5. Students will learn and practice a variety of communication skills, including hand sketching, digital design software and written descriptions. 6. Students will learn a systematic product design and development process. From brief, research, concept ideation, prototyping and testing through to product development, detailed design, digital communication and presentation skills.7. Students will produce a professional portfolio documenting their learning and design process, from start to finish, using professional examples for critical analysis.8. Students will describe and critically discuss the major influential design, styles and notable innovations from past and present that contribute to contemporary design discourse, including contemporary Māori designers.
PROD110 or ENGR101
Students must attend one activity from each section.
Martin Tatchell
Mark Rickerby
Domestic fee $2,117.00
International fee $10,075.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see School of Product Design on the departments and faculties page .