PROD110-23S1 (C) Semester One 2023

Design Principles

15 points

Start Date: Monday, 20 February 2023
End Date: Sunday, 25 June 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 5 March 2023
  • Without academic penalty (including no fee refund): Sunday, 14 May 2023


Introduction to formal aspects of design practice, including the detailed design brief, important influences and influencers in design throughout history, and the place of design in the context of cultures, nations and users. Critical practical skills, including freehand, technical drawing, as well as prototyping skills using paper, card, and modelling foam.


Course Coordinator

Bahareh Shahri

Course Administrator

Alison Lowery


Wendy Zhang


Assessment Due Date Percentage 
Freehand Drawing 10%
Model Making 20%
Technical Drawings 10%
Writing Assignment 10%
Final exam 20%
Toy Design Project 28%
Postcard 2%

Indicative Fees

Domestic fee $1,030.00

International fee $5,750.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see School of Product Design .

All PROD110 Occurrences

  • PROD110-23S1 (C) Semester One 2023