PROD213-21S1 (C) Semester One 2021

Industrial Product Design 1A

15 points

Start Date: Monday, 22 February 2021
End Date: Sunday, 27 June 2021
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 7 March 2021
  • Without academic penalty (including no fee refund): Friday, 14 May 2021


The process of industrial product design, focusing on the transition from product ideas to working prototypes. Principles of successful product design, such as clarity of function to end-users, simplicity, robustness, etc. Basic principles of mechanical design e.g. movement and force transmission. Embodiment of the design concept. Aesthetics. Introduction to electronics and control. Design project management. Developing the design proposal. Introduction to product economics.

Learning Outcomes

  • At the completion of the course students will be able to:

  • Describe the steps in the process of transitioning new product ideas through to working
     prototypes / detailed proposals.
  • Understand the principles of good design, such as simplicity, reliability, intuitive operation for end
     users, ethical issues in product design, understanding the perspectives of various stakeholders
     (including iwi).
  • Be able to create a range of informed product concepts through evaluation, which present detail
     and argument for relevance to identified user-markets.
  • Have applied the principles of design aesthetics to a range of product design components.
  • Work creatively, and effectively as a team component, managing self and others.
  • Be able to write a detailed design brief and project proposal.
  • Be able to write a design project management plan and evaluate the economic feasibility of a new
     product proposal.


Course Coordinator

Thomas Woods

Course Administrator

Alison Lowery


Barro De Gast and Wendy Zhang


Assessment will comprise of:
- Individual: 20% Labs. 2% Each week for 10 weeks for personal contributions from the previous
 weeks work.
- Individual: 5% Project Plan. Due in week 4 - detailing own perspective on the layout of project
- Group: 15% Research and Target Market Presentation. Due in week 5 - presented in Lab session
- Individual: 10% CAD Submission. Assignment 1 due close of week 6.
- Group: 5% User feedback research / user concept evaluation presentation. Due week 10 - in Lab
- Group: 15% CAD Submission. Assignment 2. Due close of week 13 - in study break.
- Group: 30% Project Report Submission. Due Week 14 - Culminating the entire project process.
- Individual: -0.8% / +1.2% grade multiplier to weight individual marks scored by the team.


The prerequisite for this course is PROD101

Product Design 213 provides a detailed and systematic overview into the world of New Product Development. This course will require students to focus on engaging with a reflective-practice based mentality, while operating within a design-consultancy approach to working as a team.

Each class / stream of teaching workshops, will have a dedicated product as a point of focus for all group work within that session, throughout the entire semester. Each class / stream of teaching workshops, will also divide the students into four equally sized groups. Each of these groups will then be provided a dedicated user demographic as a team point of focus, for informed user-testing with the class / stream associated product. This will form the basis of exploration and choice of ethnographic research methods, to gain critical insights which will inform a justified and evaluated industrial design project.

Product Design 213 will essentially provide each group within each teaching stream, a bespoke and creative perspective on their studies, enabling each group the rich opportunity to stand-out and differentiate themselves intellectually and creatively. This course will provide opportunity for engaging with: creative research methods; industrial design ideation; project management; design and detailing; teamwork collaboration approaches; reflective and reflexive practice, and formalised presentation scenarios.

Indicative Fees

Domestic fee $785.00

International fee $3,500.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see School of Product Design .

All PROD213 Occurrences

  • PROD213-21S1 (C) Semester One 2021