PROD213-23S1 (C) Semester One 2023

Industrial Product Design 1A

15 points

Start Date: Monday, 20 February 2023
End Date: Sunday, 25 June 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 5 March 2023
  • Without academic penalty (including no fee refund): Sunday, 14 May 2023


Product Design 213 provides a detailed and systematic overview into the world of New Product Development. This course will require students to focus on engaging with a reflective-practice based mentality, while operating within a design-consultancy approach to working as a team. This course will provide opportunity for engaging with: creative research methods; target-market analysis; concept ideation; project management; concept evaluation; end-user engagement; teamwork collaboration; reflective and reflexive practice, and formalised presentations. Designers need to be able to respond to challenges with a creative and critical mindset, using appropriate design tools within a structured process to generate insight and drive innovation while working closely with others. Collaboration is therefore a large part of best practice in PROD213, leveraging the strengths of those around us to achieve greater results, while also being aware of our own limitations and capabilities.

Learning Outcomes

  • Take command of Research Methods for Product Design and implement the process of transitioning research informed product ideas, through to detailed and viable product proposals.
  • Understand the key principles of good design, such as; quantitative and qualitative research; analysis and problem framing; brief and PDS creation; user centred design; inclusive design; accessible design; anthropometrics; concept selection and critique methods; ethical issues in product design; and understanding the perspectives of key stakeholders (including iwi).
  • Propose a range of research-informed concept proposals, which through critique and user evaluation will present a clear and detailed suitability towards an identified target-market.
  • Have applied the principles of aesthetics to a range of product design proposals.
  • Work creatively, and effectively as a team component, managing self and others.
  • Write a detailed project plan following initial project scope and exploration.
  • Write a detailed design report which evaluates the economic feasibility of a new proposal.


Course Coordinator / Lecturer

Thomas Woods


Wendy Zhang and Barro De Gast

Indicative Fees

Domestic fee $821.00

International fee $3,750.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see School of Product Design .

All PROD213 Occurrences

  • PROD213-23S1 (C) Semester One 2023